Overview
Kuhl Brand Communications is an established branding and marketing communications consulting firm with over 20 years experience that specializes in providing a variety of branding and marketing communication services, including web development, to clients in the professional services and industrial/manufacturing sectors. Kuhl wanted to expand its service offering to clients by providing them a flexible and efficient content management website solution.
Challenge
Template... custom.... or out of the box. Freeware, shareware or proprietary... the market is overflowing with website design and development tools with new ones being added almost every day. It can be overwhelming for clients trying to identify the best technology for their organization.
Kuhl wanted to provide clients with a best-of-class web solution that offers a custom interface design while giving clients greater control of managing their website content. Kuhl understood that clients wanted to make site updates at a moments notice. They were tired of waiting, for sometimes days, for an outside programmer to make even the simplest changes. They wanted to add pages if needed. Eliminate others if required. Kuhl knew they didn’t want to invest in web development software, staff or training to manage their website.
Solution
For over 3 years, Kuhl has been a SmartSite Value Added Reseller (VAR) of its LiveEdit™ Content Management Solution. Kuhl found that SmartSite is the perfect web technology partner and Live Edit is the perfect website development solution because they are consistent with Kuhl’s business model of providing effective and efficient professional services.
SmartSite is a proven and accomplished web technology development firm that has created a web-based, web development tool that builds custom designed websites, deploys rapidly and is easy to use. With LiveEdit™, individuals with no programming skills or experience can mange and maintain their website. It has proven to be a solid web development platform that does not require an investment in purchasing or training on third party web development applications. Unlike templated “cookie-cutter” sites that have serious design limitations, LiveEdit™ technology is custom designed and built for each client to reflect their brand and meet their online marketing communication needs.
"When new clients or existing clients approach me about updating their website, I show them a SmartSite, and share with them the features and benefits of it. If they\'ve done their homework, more often than not they\'re completely impressed and sold on it," commented Mark Kuhl, Kuhl Brand owner. "They like the fact that with only a few hours of training, they learn to manage and update content on their websites without knowing html. They see value in having the ability to make real time updates to their website and even add or delete pages on the fly. They\'re happy to be in control."
